Wood you be mine? In a society where branding and packaging means everything, we wanted to focus on objects that neccecerealy doesn’t take part in a commercialized world. Giving nature elements a professional branding package, Kjetil Wold and Chriss Harisson wanted to direct the focus on them and create a discussion around todays situation where everything has a branding position if they wanted to succeed! If we look at nature like any other commercialized product we will look at it in a different way! Our attention is drawn to the wood because it is now a brand and not only a piece of wood Because of the setting around them we now see the quality that the wood have, the beauty in the details and that the wood is desireable, finaly wood get recogniced for what it is, but what made us see it? And should it be like this?
For more info see the press realease!
Download exhibition information as PDF