Levi Strauss is releasing their new jeans line, Levis TYPE1 Jeans, in February but are prelauching these days. Bleed has designed and developed the campaign www.bigboldbrave. and also made a publication module for Levi Strauss Norway and Sweden.
The Internet site contains information about Type1, has an integrated music player - but most important of all: there is a calendar from the 1st-24th of December. Here people that visited Levis pre-launch parties can win stuff from the Type1 collection. Another part of the calendar contains daily tips from Norway’s hottest magazine Natt&Dag