Visual identity for Shnel & Melnychuck, a new advertising agency founded and populated by ex Leo Burnett staff. The object of the identity is to portray a serious agency with a professional integrity, yet with an alternative sub context. A classic monogram and layout, typography and stationary design give the impression that the agency has been around for a long period of time.
Exclusive details like envelopes with a built-in silver thread opener, business card holders along with a highly unusual name make Shnel & Melnychuck somewhat mysterious and an unusual in the advertising business. In addition to what can be perceived as somewhat uptight stationary design Bleed came up with a series of more modern and playful images with the intention to show that the agency possesses the ability to produce a wider range of imagery. Shnel & Melnychuck use these motifs in a casual context like for instance on clothing.