LK Hjelle, a producer of traditional and modern furniture recently turned the spotlight on their modern collection. The client wanted more focus on the modern and functional in addition to an easily accessible portfolio.
Clean, modern and functional were central design-brief keywords and Bleed made a considerable effort to bring this forth. Contrasts between neutral and vibrant colours separate content from background. A clean and modern direction represents the new path but still embraces the traditional and classic through its simplicity.