Bleed’s redesigned identity aims towards a more modern expression yet with increased integrity and professionalism. The use of classic elements applied through modern design helps achieving these goals. Classic typography and paper contrasts alternative logotype application, modern typographic effects and foil blocking.
The logotype has been redesigned with continued recognition in mind. The new logotype has less emphasis on the icon and the name mark has been flipped upside-down. These changes give means of alternative logotype application, yet with the brand integrity intact.
The identity is further developed in an open and clean manner giving it extended longevity and the ability to develop and adapt through time by means of supporting elements like photo and illustration.