Christiansand Breweries launched the Quart Pack in conjunction with their sponsorship to the Quart Music Festival. The feeling of joy and summer, is projected onto Beer Packaging, advertisements, delivery vehicles, fleece blankets, bottle labels, t-shirts and a computer game specially made for the event accessible through CB’s website. The aim was a ‘feel-good’ mood and a alternative expression compared to competing products, separating it from the crowd giving a classic product a fresh look. The Quart Pack was an important part of CB’s sponsorship, exposed way beyond the festival crowd.