Financial newspaper DN offers students discounted subscription and hired Bleed to promote the offer through an Internet campaign site. Online campaign game and prizes attracted more visitors to the campaign.
The game concept is based on and around the financial state of the current airline market where discount airlines have eaten into a large portion of market shares from the established airlines. The concept is cross-referenced to DN’s discounted subscription. The game’s objective is, in a limited time space, to capture as many staff members of the established airlines, parachuting away into the unknown. In addition you can score bonus points by correctly answering three questions taken from today’s paper. Your game status is dynamically shown in a pie chart, making a neat reference to DN as a financial newspaper.
The visual expression is towards a naïve imagery, separating clearly from DN’s identity, focusing on the gaming feel and humour aspect.