The CB Quart game was developed to promote Christiansand Breweries’ (CB) sponsorship for the Quart Music Festival in 2003. The game’s purpose was to attract attention and visitors to the campaign website as well as giving participants a chance to win a festival pass and various sponsorship apparel. The framework on which the game is designed is built on and around the designs Bleed made for the festival sponsorship and Quart Pack. A message of summer, fun and joy is brought forth in the game as well as in the all over expression of the sponsorship design. The graphics for the game are pixel based for better digital adaptation, as this suits the game medium better than the vector based graphics on which the rest of the identity is based around.