Visual identity is one of our strongest means of communicating with our surroundings. We operate in an extremely noisy market where the fight for attention is vicious. Our goal is with the djuice identity is to obtain recognition and be noticed in a manner that gives positive associations to djuice as a brand. Our success in communicating with our market and partners gives us a solid foundation to develop the brand and concept on. Our visual identity is the collective face we show our target audience. We wish to stand out from the crowd and be noticed instantly. djuice is a solid brand that delivers quality services and is serious about its business.
We also created a online manual that introduces tools that will help to make djuice visible in many different situations. It contains information on how to use the logotype, typography, colours and supplemental visual elements in various settings. Further it explains how the brand should be presented in a variety of different circumstances.