Name, logo and identity for eie eiendomsmegling (real estate). The brief was to make a different and fresh profile, but still serious and with respect to the traditions in the branch. Another aspect was to give the identity a touch of "emotional" because research prove that women often make the final decission when it comes to buying a place to live. Purple is the identity´s main color. It is "emotional" but still serious. We got the freshness using light tones of grey. Some prints also use silver foil to sharpen up the identity.