Levi´s Skulls is a Nordic group of 150 specially selected teenage boys. Bleed has designed and created the concept Levi´s Skulls which mainly consist of a newsletter sent out 4 times a year together with launching products and promotional materials. The look have base in a rough illustration made in two colors; black + another color changing for each letter. Levi´s logo is printed in silver foil to make an exclusive look. The newletters are put in a sleeve with a skull on to make the concept complete. The sleeve have a slight link to music which is one of the most important brandvalues of Levi Strauss.