A new Design Jewellery Store in Bygdøy Allé. We wanted to convey the fresh and eclectic selection of jewellery available, and also accentuate the store’s differences from other jewellery chains in Norway.
The name of the shop, “Akoya” means pearl in Japanese, and the typography made for the logo, is so made up of mostly circular shapes. Additional elements are circular shapes in varnish. Put in UV- varnish on business cards, or black on mint green silk ribbons as part of the packaging.
The signage of the store is quite big and reaches 20 cm out from the wall, and it is made to give the impression of the shop as a jewellery case.
The packaging is in mint green and black. Packages in 3 sizes, the largest one with the logo embedded in the lid, 2 sizes of jewellery bags and silk ribbons on every package to give the customer a feeling of receiving something unique and special.
Stationary is made in metallic mint green and dark grey, with circular shapes in UV- varnish. Stickers are made in the same colour scheme.