Identity to be used on all press material for Levi Strauss Nordic. The profile is made to reflect the company's longevity with denim and customization for personal needs. It still needed a quite clean expression, to subconsciously link it to the Scandinavian lifestyle. The font was specially designed for the Levi Strauss profile, made up of thread and sewing needles. The letters look like they are sewn on to the paper, and every item have descriptive word printed on, with elaborate patterns of thread. The Levi's logo is foiled on each postal element to add to the exclusivity of the smooth paper finish and detailed print.