Frost focuses on details and technical work, which led to a form, which in its simple shape in turn counteract the concept of Frost’s complex type of work. The basic shapes result in a playful identity that offers endless possibilities. Matte cardboard packaging for sale on SAS flights has strict limits in physical size and print area, but still offers playful design. A screen-printed vinyl sticker can be applied to plastic packaging as a branding element. Stationary UV coated on white further enhances the identity without stealing attention from the information.