The famous designer duo Arne&Carlos is launching a new summer collection for spring 2008. Bleed have worked closely with the duo on their new line for men. We have together designed the motives and patterns which they use on their collection. Besides working on the designs on clothing we have created their press images and profile. We have worked with only the top names in the business an Chris Harrisson, Tim at Happyfinish, Pauline, and of -course the models Iselin Steiro and Harald made this a high end job with all the right people involved. The main idea behind the concept is to create imagery that reflected the inspiration tha tArne&Carlos had during the making of the collections. The insects have been a very large source of inspiration and also old drawings of model planes and boats. This lead us to solutions based on collector items, and as you carefully collects your insects/butterflies you also collect the clothes from Arne&Carlos. The sizing of the models and micro cosmos makes them look like they belongs to a world different then ours, and that again is true if you are Arne&Carlos. Presscards, advertising and large scaled posters was produced and launched at a big fashion party in our store One.