Canal Digital is the largest digital Television distributor in the Nordic
region. The company has experienced long-term growth, both organically and
through acquisitions. Digital Television services offered by Canal Digital
have as a result of this growth been produced by various departments, and
without proper guidelines, which in turn results in inconsistent
communication, interaction and brand building.
The purpose of the new identity is improved communication; simpler
navigation and increased brand value as well as reduced interface
transmission overhead. The identity has been designed with heavy focus on
interaction, with consistent element application and structured information
levels, as well as intuitive and consistent remote control operation.
The programme has application guidelines embracing optimized legibility
using interlacing and anti-aliasing, construction guidelines for services
and endorsement. This has increased the quality of expression and improved
end-user experience, as well as considerable transmission savings.
The user interface is transmitted inside digital packets via satellite user
response speeds, a rather costly transmission method. Transmission overhead
has been lowered considerably by lowering graphics file size by basing the
design on squares with two transparency levels, a single typeface in 10 and
24-point sizes. Apart from logotype and main menu buttons, graphic elements
have been eliminated. The design saves Canal Digital approximately NOK 2
million every month in addition to providing Canal Digital with a more
modern look and an increased quality of expression founded on the company
communication platform.
The design is supplied in a ready-to use form for the Media Highway system.
The work has to a large extent consisted of analyzing technological
limitations and possibilities