A Product design company, which has been around for about three years, their identity had not really been established, although their name has been recognised in the business for quite some time. There were not any set guidelines for their identity, and we were quite free to make a whole new concept for them.
As Frost Produkt prides themselves in being a very technical and functional product design agency, we wanted to make use of geometrical shapes in the identity, but make sure to keep it playful at the same time. By using a triangular shape, it would be easy to play around with, make illustrations or mathematical patterns.
The identity is printed in silver and grass green, with the use of UV-varnish on elements that are more playful, so that the main impression is always clean and uncluttered.
Silk-screened labels in silver and grass green are put on the actual products, and on the inflatable air packaging. The labelling is subtle yet it is always very visible.
Packaging for the Vinkel series for sale on sas-flights had to be very economical in use of space and print, and have a more standardized format.