Bleed gives an annual summer party for business partners, customers and associates. Previous years pollen concept has been given a new design and posters. The poster is based on the Pollen website graphics which in turn were designed as if they were a poster. Invites were e-mailed and participants were required to register online through the Pollen website to be added to the guest list. The website featured a simple bomb jack inspired game where invitees could compete for various Pollen swag. The posters were printed after registration ended and included elements from the guest list and the hi-score list from the game. A witty and distinctive promotion to an event that is different and one should not want to miss.