Djuice is the major mobile operator in Norway with a targetgroup in the younger segment of the market. The Hemsedal Ski Resort sponsorship project was developed with a modern visual expression in mind, aimed to appeal to youth in their active environment. The designs are photographs and illustrations by hand and various techniques.
The posters are 320 cm x 200 cm and 200 cm x 100 cm and have been strategically placed at Hemsedal ski centre to which djuice is main sponsor.