Newly launched Restaurant Plah (2003) serves modern dayThai food. Their identity, assisted by the restaurants interior design, reflects the restaurants simple elegance. The logotype is inspired by Thai typography adjusted to modern European design. Plah’s supporting element illustrates a Siamese battle fish derives from the name Plah, being the Thai word for fish. Elements from Thai art form enter slightly into the design. This is all enhanced through modern press techniques using two Pantone Metallics, foil blocking and UV coating. The foil blocking serves a double purpose as it helps protect the menu from grime, thus increasing each menu’s lifespan.