Bleed Designstudio
Project: Beyond Light
Analog
Light creates moods. Visual expression for Beyond Light, the annual theme for Beyond Risør 2010.
The main idea is that the identity can interact with its users. On the new blog the user can change the light mood through twitter messages. The system tracks relevant words and accordingly adjusts the look of the website.
We developed the idea further and built an interactive public installation. A floating light balloon and a giant led wall change the color scheme after twitter messages that are sent in realtime. Executed in cooperation with Oslo lysdesign and Mari Gaasemyr.
The printed media have slick black covers with a colorful shiny circle in the middle. This identity combines artistic thinking with new technology – a nice approach and great fun!
Awards
