The pavilion —planned and engineered by the renown architects querkraft—combines an old oriental building technique with innovative Austrian craftsmanship. A network of 38 intersecting cones provide a unique space for the visitors. Inspired by Arabian wind towers the architecture features an intelligent climate concept that allows the pavilion to cool itself with a constant airflow circulation. The onsite exhibition was executed by the fabulous ArsElectronica Solutions team in collaboration with buerowien. In this setting we developed an airy visual identity and sensuous exhibition for an international audience.
Airflow – a custom fluctuating display font
The display font “Airflow” combines Arabian calligraphy with the latin alphabet and is inspired by the movement of the air through the pavilion. It is used whenever we wanted to ensure a bold, yet contemplative typographic expression. It works especially well in combination with the icon language which is used in the exhibition on site and for all printed material.
The experience space in the pavilion offers a non verbal dialogue that addresses the senses. The use of an intercultural icon language breaks down barriers such as language, education, age and cultural background. The graphics are scratched into the clay of the cones, mindfully using our earthly resources while creating a surprising visual experience for the visitors.
© Image credits: Querkraft / Fabian Kahr, Andreas Keller, Ars Electronica