Our goal was to created an identity that mirrors ONE and OTHER's core responsibilities; Resulting in an ambient and sophisticated brand that revolves around inverted 'O'. It was appropriate to create a wordmark that became a funcional element merged with information in a simple and iconic way.
Blend of monochromatic and earthy colours provides a layer of warmth. In line with the Suisse Int'l typeface, it has minimalistic and elegant look with a clean and timeless style.
Keeping the identity clean while reflecting a minimalistic approach, the visuals are intentionally simple. We have created a system with a lot of flexibility in use with the photography.